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| MTR Digital Advertising |
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| UNVEIL
THE DIGITAL ESCALATOR CROWN BANK FIRST IN ASIA'S
METRO SYSTEM |
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| LAUNCH EVENT
HIGHLIGHTS |
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| On 13th August 2008. MTR and JCDecaux introduced
a new advertising format "Digital Escalator
Crown Bank" in Asia's Metro System, allowing
passengers to enjoy the moving, pristine-imaged,
story-telling technology alongside the escalator
in MTR Causeway Bay Station. The launch was applauded
with great media coverage on both print & online,
and attracted about 80 attendees. |
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| VOICE
OF FIRST ADVERTISER |
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"MTR advertising is deemed to
be an impactful OOH medium, as Hong Kong
people don't tend to have long time staying
at home. Passengers are also less distracted
when they are traveling in a captive environment
like MTR."
- Mr. Steven Chu, Department Manager, Digital
Imaging & Mobile Entertainment Product
Group, Consumer Electronics Marketing Division,
Hong Kong Marketing Company, Sony Corporation
of Hong Kong Limited, 2008.08.13 |
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Sony's VAIO Z personal computer was the first
advertiser to make use of this cutting-edge display
system to show off the VAIO Z's unique advantages
through an eye-catching campaign with strong visual
& audio impact. |
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| VOICE
OF MTR PASSENGERS |
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"More interesting than those
regular poster on the side of the escalator."
- Ms Chu, MTR Passenger, 2008.08.13
"Very special and attractive to
look at."
- Ms. Hui, MTR Passenger, 2008.08.13
"Very dynamic and want to see
more of this kind of advertising in other
stations."
- Mr. Shaw, MTR Passenger, 2008.08.13 |
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It is believed that the Digital Escalator Crown
Bank could brighten and improve the journey of
millions of MTR passengers. The launch has fuelled
a new sense of urgency among our clients, don't
hesitate to contact us for further enquiries.
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For inquiries, please contact:
JCDecaux Digital Vision
Tel : (852) 3960-3333
Email: info@jcdecaux.com.hk |
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August 2008 |
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Spectacular
Digital
Kick-off |
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A
kick-off ceremony was held at the
MTR Causeway Bay Station, officiated
by the senior management of the MTR,
JCDecaux and SONY. |
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Quotes
from MTR & JCDecaux |
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"It
is innovative, encouraging advertisers
to be even more creative and sure to
stir the imagination of our passengers,"
Ms Stella Kwan, Senior Manager -
Media Business of the MTR Corporation
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"The
Digital Escalator Crown Bank fuelled
a new sense of urgency among our clients,
because they could all see its potential"
Ms Teresa Fung, Deputy Managing Director
of JCDecaux Hong Kong and Macau |
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Coming
Soon
to the Station Near You! |
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The
Digital Escalator Crown Bank is a
series of 32-inch high definition
LCD panels that run on the wall above
the handrail of the escalator. The
string of screens tells a story through
high-quality animation or visuals
on rotating loops. |
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| At least
four more Digital Escalator Crown Banks
are scheduled for this year at the following
high-impact MTR stations: |
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| Causeway
Bay Station |
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Entrance/Exit
D |
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Platform 1
- Island Line to Chai Wan towards
Entrance/Exit D-F |
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| Tsim
Sha Tsui Station |
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Entrance/Exit
A towards Kowloon Park & Haiphong
Road |
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| Central
Station |
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Platform 3
- Island Line to Chai Wan towards
Entrance/Exit A-D |
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