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| MTR Advertising |
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| WHAT'S NEW! |
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| RELIEF ACTION FOR THE SICHUAN EARTHQUAKE! |
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| JCDecaux Transport have lined up with charity organization, World Vision Hong Kong to raise funds for their Sichuan Earthquake Relief project. From mid-May 2008, we have sponsored a Trackside 12-sheet Network with more than 90 posters in the MTR* to call for action in helping the victims of the Sichuan Earthquake. Let's join hands to help the needy! |
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| A BRAND NEW INTERFACE FOR JCDECAUX HONG KONG WEBSITE |
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We are excited to announce the launch of a brand new interface for JCDecaux Hong Kong website, providing a more user-friendly and effective information platform for advertisers and agencies. Information including the rate cards, sales packages and characteristics of an array of advertising formats is more comprehensive and right at your arm's reach. |
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| SPECIAL PROMOTIONS |
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According to the 2007 Nielsen Media Index, MTR passenger traffic has increased 14% in the past 3 years, reaching over 3.1 million passengers a week. In addition, Synovate Media Altas also reports that over half believed adverts are a good way to learn about new products and services. About 20% said they would buy products because of good advertising. Now let's capture the advertising opportunities with the packages below: |
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| NEW GALLERIA - THE MALL |
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A newly revamped conceptual mall is located right at the lower platform corridor of MTR Causeway Bay Station. The Mall offers an enjoyable walk for passengers and showcases entertaining and informative video and audio content. Throughout the year, we will bring MTR passengers to navigate in 4 different zones in different seasons including the following: |
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Health & Beauty |
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Food & Dining |
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Fashion |
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Hi-Tech | |
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| CENTRAL LUXURY ZONE GOLD PACKAGE |
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| The Central Luxury Zone is an ideal advertising tool to capture high spending shoppers around the prestigious shopping area in Central. This Gold Package provides advertising site selections and offers high flexibility in creative executions. |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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May 2008 |
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Outstanding Campaign
- Hong Kong |
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HSBC Green Card
Put Our Hands Together for the Environment! |
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Period: 5th Apr - 2nd May 2008
Location: Hong Kong Station
HSBC placed an interactive campaign at MTR Central Station by using a combination of audio, projection, poster ads and feature ads. To drive the passengers' active engagement, HSBC invited passengers to place their hand on the motion-sensitive standee. In just a second, the palm would appear on the LCD TV as a sign of supporting environmental protection. |
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Shopping Guide Map
Mother's Day Promotion |
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Period: 23rd Apr - 13th May 2008
Location: Causeway Bay, Mong Kok, Tsim Sha Tsui Station
Decorated in the festive theme of Mother's Day with the coupon distribution by promotional girls on-site, the MTR Shopping Guide Map offers a direct marketing tool at the right time and right location for advertisers to get directly positive feedbacks from their customers. |
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Global Showcase |
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Sony Ericsson
Launch of the W880i
by Sony Ericsson |
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Period: May 2008
Country: Singapore
Sony Ericsson used the Bluetooth device and 3D 6-sheet panels with plasma screen installed at bus shelters with ad messages to call for action and promote their latest mobile phone model, allowing the public to select and download various songs. |
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Bacardi |
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Period: Jul to Sept 2007
Country: United Kingdom
Bacardi used the largest ever digital screens with 6-sheet panels on bus shelter for their nationwide campaign. The new screens can be programmed to run any kind of imagery from film clips to computer-generated graphics and offer stereo sound. |
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