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| MTR Advertising |
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| WHAT'S NEW! |
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DIGITAL ESCALATOR CROWN BANK
FIRST LAUNCH IN HONG KONG! |
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| As an innovative, high impact, premium advertising format alongside the escalator, the MTR Digital Escalator Crown Bank will be launched in coming August in Causeway Bay Station, one of the selected strategic high-traffic MTR Stations. With the cutting edges of digital technology, this stunning platform offers you high creative flexibility to execute animation, rotation of multiple visuals and image-flow. Surely it will generate an impressive visual and audio impact in a captive environment and engage the audiences in an interesting way. |
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| COACH LAUNCHED ITS LUXURY ZONE IN MTR |
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Coach launched its new MYNY Coach campaign displaying a strong dominance and visual impact that caught the eye of passengers at Central Station. The rainbow-coloured floor as well as the wide array of posters effectively drew passengers to its new flagship store in Central. |
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| SPECIAL PROMOTIONS |
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| SHOPPING GUIDE MAP - SUMMER FEVER |
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Summer is the right time for crazy sales! You can find a combined ambience of leisure and shopping within the MTR between 30 Jul and 19 Aug. The Shopping Guide Map will help bundle your advertising and direct marketing efforts with a summer-look ambassador delivering your promotional coupons nearby the Shopping Guide Map at both Causeway Bay and Mongkok stations. |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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June 2008 |
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Outstanding Campaign
- Hong Kong |
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Adidas
Euro 2008 |
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Period: 28 May - 26 Jun 2008
Location: Causeway Bay Station
Adidas launched its UEFA Euro 2008 campaign in Causeway Bay Station with the creative use of the Escalator Crown Banks to display the soccer jerseys of 2 competing teams. The number of soccer jerseys displayed matched the number of players in a soccer team. The head-on video projection was also employed to broadcast the TVC of the campaign. |
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Nestle HK Ltd
Dreyer's Branding Campaign |
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Period: 21 May - 10 Jun 2008
Location: Causeway Bay Station
Dreyer's applied zone domination with a highlight on the use of 3D showcase. The Dreyer's refrigerator showcase cleverly displayed the new flavours of ice-cream tempting passengers to a trial. |
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Global Showcase |
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Tiger Beer
Winners Love a Challenge |
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Period: 23 Apr - 6 May 2008
Country: Singapore
The Orchard underpass in Singapore was full to the brim with fun and games from Tiger Beer! The posters lining the underpass had been replaced with 25 white boards, each equipped with dusters and markers, featuring classic board games. Passers-by picked up the markers attached to the boards and played the games, creating a connection between the brand and its core target audience. |
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