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| MTR Advertising |
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| WHAT'S NEW! |
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| DISCOVER THE HOTTEST ATTRACTIONS IN MTR! |
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| The Sports Gala 2008 was launched on 19 July 2008 to celebrate the coming sport event of the world. The campaign created a spectacular sports experience for MTR passengers and was well received with various press coverage on the special sports zones in Hong Kong, Causeway Bay and Mongkok MTR stations. Join us to support the great event and submerge yourself in the sport fever when traveling in MTR! |
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DIGITAL ESCALATOR CROWN BANK
FIRST LAUNCH IN HONG KONG! |
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| As an innovative, high impact, premium advertising format alongside the escalator, the MTR Digital Escalator Crown Bank will be launched in August 13th, 2008 in Causeway Bay Station, one of the selected strategic high-traffic MTR Stations. With the cutting edges of digital technology, this stunning platform offers you high creative flexibility to execute animation, rotation of multiple visuals and image-flow. Surely it will generate an impressive visual and audio impact in a captive environment and engage the audiences in an interesting way. Following the first launch in MTR Causeway Bay Station, the Digital Escalator Crown Bank will be subsequently launched in other high-traffic escalators, stay tuned! |
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A BRAND NEW VIDEO GALLERY AT JCDECAUX
HONG KONG WEBSITE! |
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We are excited to announce the launch of the Video Gallery at JCDecaux Hong Kong website. The Video Gallery will be kept updated with all the latest exciting video of the actual environment & the demonstration of the promotional outcome. |
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| SPECIAL PROMOTIONS |
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THE MALL - OFFERS AN ENJOYABLE JOURNEY FOR
PASSENGERS! |
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In May and June the new trendy gallery, The Mall, showcased the first two successful zones - Health & Beauty and Food & Dining. The next spectacular campaign 'The Fashion' will be launch in September 2008. Here's the place to showcase your Fall and Winter collections! |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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July 2008 |
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Outstanding Campaign
- Hong Kong |
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Pizza Hut |
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Period: 19th Jun - 15th Jul 2008
Location: Mong Kok station
The highlight of the campaign, which drew plenty of attention from passengers, was the 2 interactive games. The interactive floor vision provided both fun and excitement in the Mongkok station under the Plasma Ring Zone. The zone was also decorated with colorful and cheerful pillars, buntings, extensions around the plasma ring and the interactive floor vision. |
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Nike |
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Period: 5th - 25th Jun 2008
Location: In-train / Causeway Bay station
Building on the excitement of the UEFA Championship League, Nike recently covered 2 trains with door stickers showing 4 different versions of 4 football stars. An innovative augmented reality mobile campaign was also part of the campaign. By pointing a phone camera at codes pasted around at Causeway Bay station, passengers could download an application which enabled them to see a gigantic T90 football boot and ball coming to life through their mobile screens.
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Global Showcase |
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Iron Man (The Movie) |
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Period: April 2008
Country: Seoul
Brand : Art Service
Creating an eye-catching poster Art Service wanted to highlight Iron Man's eyes and chest. Using halogen lighting in the eyes and chest as part of the poster Iron Man glowed repeatedly at the passers bye. |
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LVMH Dior |
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Period: 14th - 27th Apr 2008
Country: Milan
Brand: LVMH/Dior Addict High Shine
LYMH Dior employed the Lenticular technique to provide an image transition effect in showing the new Dior Addict on the panel
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