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| MTR Advertising |
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| WHAT'S NEW! |
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| UNVEIL THE DIGITAL ESCALATOR CROWN BANK FIRST IN ASIA'S METRO SYSTEM |
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| Advertising in Asia has a new standard, and MTR passengers were the first to enjoy the moving, pristine-imaged, story-telling technology alongside the escalator in Asia’s metro system when it was unveiled by the MTR Corporation and JCDecaux Digital Vision at MTR Causeway Bay Station on 13th August 2008. |
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| MARKET NEWS |
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| A 16 DAY OF SPORTS EXTRAVAGANZA |
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The Beijing Olympics officially closed on 24th August 2008, bringing down the curtain on a glittering 16 day long sports extravaganza. A total of 10,500 athletes competed in 302 events in 28 sports which was the biggest athletes group ever in the Olympics history. China did the best ever in the gaming history, 51 gold medals and 100 overall in the Beijing Olympics. Riding on this biggest sporting event, JCDecaux Transport also shared this flaming Olympics’ atmosphere with MTR passengers. |
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Omega Countdown Clock at
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Samsung Volleyball at Mongkok Station | |
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Manulife Triathlon Display at
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Visa Swimming Pool at Hong Kong Station | |
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| SPECIAL PROMOTIONS |
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| PERSONAL ENHANCEMENT PROGRAM - FALL/WINTER 08 |
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Real Time Projection Zone Network provides an intimate linkage to connect with passengers by providing tips and tricks that tie with their everyday lives. The “Fall Winter 08” Personal Enhancement program delivers valuable tips to welcome the changing of seasons, making MTR passengers’ journey more enjoyable than ever. |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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August 2008 |
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Outstanding Campaign
- Hong Kong |
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HSBC |
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Period: 1st Jul – 7th Aug 2008
HSBC Wealth Management Insurance has fully wrapped the escalators at World Wide House Exit in Central station. This creative domination has evoked a strong advertising impact. |
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UPS |
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Period: 19th Jul – 8th Aug 2008
The campaign displays an interactive and close-to-life-size basketball court at the Central transfer concourse where promoters dressed in UPS uniform encourage passengers to deliver their supportive messages to the Beijing Olympic Athlete’s Village.
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Standard Chartered Bank |
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Period: 30th Jul – 26th Aug 2008
Standard Chartered My Dream Account advertises its gift promotion through poster wrapping and Disney’s jungle ‘It’s a small world (after all)’ broadcasting near Exit F in Causeway Bay station. |
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Global Showcase |
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Hugo Boss |
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Period: 9th – 15th June 2008
Country: Denmark
For the release of its latest fragrance, Pure Power, Hugo Boss booked six JCDecaux Showcases with built in aquariums. Underlining the freshness of the new scent, JCDecaux created real water tanks with hidden tubes which created air bubbles! The bus shelters were fully wrapped.
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