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| MTR Advertising |
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| WHAT'S NEW! |
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| 2009 CHINESE NEW YEAR PACKAGE |
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Chinese New Year is a time when people increase their shopping activities. Our Chinese New Year Packages are designed to capture these active consumers at the beginning of the Year of Ox. Do Not hesitate! Act Now! |
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| EXCLUSIVE ZONE DOMINATION LAUNCHED! |
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Passengers heading to Causeway Bay are looking for shopping and entertainment. Exclusive Zone Domination ensures that passengers would not miss the campaign as they make their way through the upper platform and passage. |
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| SPECIAL PROMOTIONS |
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| 2008 CHRISTMAS PROMOTION |
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The MTR Christmas Promotion has been launched and received positive responses from passengers. Visit our Christmas Fun Corner in the Tsim Sha Tsui Station Concourse to enjoy the interactive game and get special festive greeting.
A Christmas Gallery has also been launched on the lower platform of the Causeway Bay Station, as an additional festive and cheery attraction. |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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November 2008 |
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Outstanding Campaign
- Hong Kong |
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Pictect |
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Period: 24th Sept - 14th Oct 2008
To promote its timber fund, Pictect Funds, together with JCDecaux, built a huge 3D Pop-Up tree trunk as an extension of their PosterAd in the MTR. |
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Chow Tai Fook |
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Period: 22nd Oct - 11th Nov 2008
Chow Tai Fook’s sales campaign used the touch screen function to allow TVC and product reviews, as well as store location maps browsing at the Interactive Panel. |
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Global Showcase |
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Pru-Health |
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Period: September 2008
Country: United Kingdom
Mediacom and JCDecaux UK, who executed the campaign, filled each Showcase with either oranges or tennis balls which were dispensed automatically through a small opening in the base of the unit each time one was taken. |
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