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| MTR Advertising |
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| WHAT'S NEW! |
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| NEW YEAR GREETING FROM JCDECAUX |
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As 2008 comes to a close, I would like to thank you for your support of JCDecaux. The past year has been filled with excitements and bright spots. We look forward to an even more successful year in 2009. It has been an honor for us to serve as your best advertising partner over the last year. Thank you for being a part of the JCDecaux family. We wish you a Happy Holiday and Prospers New Year 2009! |
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| MTR ADVERTISING ANNUAL REVIEW 2008 |
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In 2008, MTR advertising took a giant step towards a more innovative advertising platform, encouraging advertisers to demonstrate their brilliant ideas as well as bringing fun to passengers. Review the highlights and milestones of 2008 as well as some of the outstanding campaigns of the past year. |
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| THE BEST OF THE BEST AWARDS WEBSITE LAUNCH! |
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We are delighted to present the new Best of The Best Awards 2008 website. You can find all the information about these prestigious awards including past awards, organizers' details, event schedule, short listed awards and much more in January 15th, 2009! Stay Tune for the Online Public Voting in February 2009! |
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| SPECIAL PROMOTIONS |
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| RECORD BREAKING - SWAROVSKI SPARKLING CRYSTAL |
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In celebration of the festive season, Swarovski presents a 70-meter long over 100,000 pieces of sparkling crystals at the MTR Hong Kong Station. Swarovski has effectively reinforced her premium brand image, aroused audiences' consumption desire, and set to break the Guinness World Record as "The Longest Indoor Crystal Tunnel in the World". |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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December 2008 |
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Outstanding Campaign
- Hong Kong |
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Barclays |
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Period: 5th Nov - 2nd Dec 2008
As a new product launch for its open-ended Exchange Traded Funds - iShares, Barclays Global Investors demonstrated the variety of benefits via the projections at Hong Kong station. |
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Samsung |
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Period: 30th Oct - 19th Nov 2008
To promote its new mobile - OMNIA i908, Samsung used the concept of Pacman to showcase its product features at the Causeway Bay Digital Escalator Crown Bank. |
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Global Showcase |
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JINRO/'J' (Soju) |
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Period: October - November 2008
Country: South Korea
Depicting the bottom of the sea, two beautiful aquaria illuminated the streets of Seoul. Promoting the fact that 'J', JINRO's latest drink was partly made of sea water, these showcase units were filled with bubbling water, fish and a bottle of 'J'. The perfect way to get the message across to the brand's target audience of young adults. |
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