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| MTR Advertising |
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| What's New! |
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Digital Panel Network Launched! |
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The long-anticipated Digital Panel Network was Launched at the annual Best of The Best Awards Ceremony on 16 March, 2009. The senior executives of MTR Corporation Limited and JCDecaux Transport, together with three of the first four clients of this new digital medium, officiated at the kick-of ceremony (see photo).
Ms. Amy Chan, Deputy Managing Director of JCDecaux Transport, said that the Digital Panel Network is introduced to offer exceptional flexibility for creativity in concepts as well as in presentation.
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Special Promotion |
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People are getting more mobile nowadays and are actively seeking for promotions everywhere. To call for their smart spending, advertise your promotional message with this "Call for Action" Package, which allows an effective reach of the message receptive mobile target in the captive in-train environment. Your advertisement message will certainly attain high awareness level and arouse purchasing intention.
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Pampering ourselves is possibly a good encouragement over this period of fiscal tumult. Hence, we would like to invite you to join our "Enriching Lives Promotion" which provides extensive advertisement exposure and enables you to stimulate consumers' purchasing interests and generate sales revenue in return.
> Contact our sales team for details
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March 2009 |
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Event Highlight |
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The Best of The Best Awards 2008 |
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Thanks to the continuous support from clients and agencies, the Best of The Best Awards Ceremony 2008 has been successfully held at Grand Hyatt Hong Kong on 16 March, 2009.
More than 300 marketers and industry professionals gathered together to celebrate the outstanding advertising campaigns in MTR advertising for the year of 2008. For details of the winner list, please click here.
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Outstanding Campaigns - Hong Kong |
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Microsoft - XBOX |
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Campaign Period: 29 Jan - 18 Feb 09 Station: Causeway Bay
As part of the new product launch campaign, Xbox has featured the compelling scenes of its latest game - Star Ocean at the Digital Escalator Crown Bank. | | |
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Blackberry Curve 8900 & Pearl Flip |
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Campaign Period: 18 - 27 Feb 09 Stations: Causeway Bay and Kowloon Bay
At this campaign, Blackberry turned two dummies of their new smartphones into mega size aiming at attracting eyeballs throughout the two high traffic stations |
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