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| MTR Advertising |
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| Market News |
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Special Promotion |
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MTR Advertising is a cost efficient medium which provides a captive environment, mass reach and a quality passenger profile. A special network offer of 150 pairs of Trackside 12-sheet panels can generate 114,497,000 impressions in 4 weeks! Do Not hesitate! Act Now!
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Sunshine sets the mood for consumers to go out-of-home for enjoying shopping, dining and gatherings. Reach these on-the-go spenders at the Summer Fever Galleria on the lower platform of Causeway Bay Station!
> Contact our sales team for details
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April 2009 |
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Outstanding Campaigns - Hong Kong |
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L'Oreal, Package Tour, Panasonic, UPS |
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Campaign Period: 17 - 31 March 09 Stations: Central, Admiralty, Tai Koo, Tsim Sha Tsui and Mong Kok
The Digital Panel Network with 4 pioneering ads has officially been rolled out at 5 high traffic MTR stations. Keep an eye out for more to come! | | |
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Hong Kong Jockey Club |
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Campaign Period: 5 - 22 March 09 Station: Central
To raise public awareness of the Mercedes-Benz Hong Kong Derby 2009, a giant horseshoe along with a Derby horse statue were displayed at the Central Station. A successful launch party was held on the 5th March with special guests, the Olympic swimmer Alex Fong and Hong Kong snooker sensation Marco Fu. |
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Global Showcase |
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Sony Pictures / Pink Panther 2 |
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Period: 1 week in February Country: Spain
To promote the launch of the Pink Panther 2 movie, Sony Pictures booked two Showcase panels in Madrid and Barcelona which were filled to the brim with delicious Pink Panther biscuits. Passers-by were invited to guess the number of biscuits contained in the panel and to send their guesses by SMS in order to win the contents of the panel. |
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