| |
MTR advertising displays reach over 3.32 million passengers weekly. Specifically, in-train formats are ideal for tactical campaigns to 'Call for Action'. They offer high visibility and a prolonged viewing time in the captive environment, allowing passengers to read promotional messages in detail. We also offer a Deliver-X-press Service, enabling Sticker Next to Saloon Window and Sticker on Saloon Window to be censored, produced and posted within 3 working days. Don't miss out on this 'Call For Action' opportunity!
To capture direct sales opportunities, Exhibitions and Displays in MTR stations offer an exciting and cost effective way to meet your customers face-to-face, providing an opportunity to explain, demonstrate and give samples of your products to your target customers in MTR.
> Contact our sales team for details
Campaign Highlight   The projectors at platform level have been revamped for a high quality visual experience, and Samsung is the first advertiser to enjoy the great advertising impact with this format. To promote its latest handset, Samsung broadcast its TVC on the new screens along with displays on Platform Screen Doors and Trackside 12-sheet. What's News  Count on MTR Advertising
Latest Reach & Frequency Figures are Out JCDecaux Transport, together with Nielsen Media Research, has pioneered the Reach & Frequency Study which delivers quantifiable data detailing the effectiveness of MTR Advertising. JCDecaux Transport is proud to present the latest data for use in planning future media campaigns. Please contact our sales team for figures on your specific mix of targets and formats. Special Promotion  As Hong Kong people are resuming spending on out of home entertainment, shopping is one of their favorite summer's hobbies. Summer Fever Galleria offers a good chance for marketers to boost sales by launching promotional campaigns in the MTR.
> Contact our sales team for details
|
|
| What's News |
|
 |
A flat style format with a direct delivery of information is not the only choice for effective promotions. Creative design and smart execution have recently ignited the sparks for stunning ad campaigns in the MTR.
Keep reading to learn more! |
 |
The Case of Experimental Marketing at MTR Causeway Bay Station
Link to Carefree eDM |
|
 |
An Outstanding Zone Domination Showcase
Link to LG eDM | |
|
| Outstanding Campaign |
|
| Tempo |
 |
Campaign Period: 20 May - 9 June 09
Station: Causeway Bay
Tempo tissue has introduced the new fragrance of Applewood by wrapping the Solus Wall in Causeway Bay MTR station. Most interestingly, Tempo have included a built in projector, narrating 5 different stories of unexpected happiness, to go hand in hand with its product image.
| |
|
| Ocean Park |
 |
Campaign Period: 1 May - 21 May 09
Station: Causeway Bay, Tai Koo and Mong Kok
Ocean Park dominated a zone to embrace passengers with 'Amazing Asian Animals'. The Park's new attractions - giant pandas - and many other animals are introduced along the escalator, with the Poster On Wall format, along the Balustrade and also on the InfoPanel inside the trains.
| |
|
| Emirates |
 |
Campaign Period: 7 May - 3 June 09
Station: Central and Causeway Bay
Emirates fully utilized the Digital Escalator Crown Bank to show the seamless travel experience and facilities in their relaxing business class atmosphere.
| | |
