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MTR* Advertising -
The innovative media to provide
3D space and interactivity
Interview with Mr. Stephen Wong,
CEO, JCDecaux Greater China
The trend of outdoor media was recently featured in a Hong Kong TV programme. Specifically, the captive environment in the MTR network, together with various media formats in MTR system, is the perfect place for advertisers to channel their interactive concepts.
Special Promotion
Call for Action Encore Package
MTR in-train formats ensure high visibility, mass coverage, a captive environment and prolonged viewing time. With a 30% enlargement of the display size, this Package can deliver advertisers' promotional messages more effectively than ever.
> Contact our sales team for details
Creativity on the Move
Nikon Campaign at
Causeway Bay Plasma Ring Zone
Nikon adopted the Plasma Ring Zone Domination to promote its brand-new D5000 single-lens reflex digital camera. On top of the sticker wrapping, an unconventional move of hanging numerous paper airplanes transformed the concourse area at Causeway Bay MTR station into a glamorous spectacle. The ad campaign also comprised the Escalator Crown Bank with Extension at Mong Kok MTR station.
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| Outstanding Campaigns |
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Dreyers introduced its new Fruit Sherbet by wrapping the Solus Wall in Causeway Bay Station and Pillars in Admiralty Station like ice-cream containers. InfoPanels were also used.
Campaign Period: May - June 2009
Stations: Causeway Bay & Admiralty
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Sino Group promoted its latest property project - Lake Silver at Hong Kong MTR Station. The domination with huge Poster on Wall created a great visual impact.
Campaign Period: May - July 2009
Station: Hong Kong
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| Digital Panel Campaigns |
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An array of advertisers including SmarTone-Vodafone, Casablanca and Kentac rolled out their campaigns via the innovative Digital Panel Network, reaching MTR passengers at ten high traffic stations. Stay tuned for more new campaigns!
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