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  MTR* Advertising   Aug 2009   
 
Special Highlight

Know about the Innovate Festival?
You Can't Miss it!


Mock up for reference only

MTR Advertising has been striving to innovate continuously, so we are pleased to announce the "Innovate Festival" launching in Q4 this year. We aim to push the boundaries and challenge the conventions of outdoor advertising, helping advertisers to make their brands stand out from the crowd after a long break. Want to differentiate your brand to an exceptional degree?

> Contact our sales team now at 2111 0111

Promotion Review

Last Call for PRC's 60th Anniversary Package

In the run-up to the PRC's 60th Anniversary in October, JCDecaux Transport offers an excellent opportunity for branding and helps you boost sales with targeted exposure during the National Day Golden Week. Don't miss out on the attractive package!



Call For Action Encore Package



Numerous advertisers have already benefited from the enlarged in-train formats offer of our Call for Action Encore Package. Higher visibility and more effective message delivery are highly recognized. Grab the chance to enjoy this limited offer while it lasts.



What's New

JCDecaux Transport website enhanced!
eNews Archive and Video Gallery are now available!



We are excited to announce the e-News Archive and video gallery page at JCDecaux Transport's website. You can now access all our eDMs, eNewsletters and videos there.


 
Outstanding Campaigns
Nike
Campaign Period: 8 - 28 Jul 2009
Station: Mong Kok
Format: Poster on Wall, Solus Wall &
12-sheet Light Box

The campaign with famous basketball stars attracted the attention of sneaker lovers as well as younger people.
Taiwan Tourism Bureau
Campaign Period: 22 - 28 Jul 2009
Station: Mong Kok
Format: Power Zone

The strong impact reinforced the attractiveness of Taiwan as a preferred travel destination.

Digital Campaigns
Digital Escalator Crown Bank


Bank of China promoted its internet banking services and invited applicants tactically by presenting attractive prizes via the animations.

Clinique demonstrated the skin care treatment step by step and generated a visual impact effectively.

> Click to view more
Digital Panel Network
An array of advertisers has launched their eye-catching campaigns via Digital Panel Network to impress the audiences at 10 high traffic MTR stations via the tactical utilization of various format features.

What's New
Digital Panel Network -
The Best Platform to Deliver Timely Messages
This brand-new creative fully demonstrates the feature of timely content updating. The great visual impact and timely greeting will certainly give passengers a thrill on their MTR journey.

> Contact our sales team at 3960 3333  
 

* MTR refers to the Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line

JCDecaux Transport © 2009
  If you do not wish to receive any advertising / promotional materials from JCDecaux, please reply to this email with "I do not wish to receive JCDecaux news".

JCDecaux Transport
22/F Admiralty Centre, Tower 2, 18 Harcourt Road, Hong Kong
Tel: (852) 2111-0111       Email: info@jcdecaux.com.hk