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Special Promotion
Christmas Promotion 2009
Christmas is the peak shopping and spending season that every advertiser should not miss!
To stand out from the abundant promotions in town, join our Christmas Package and engage the MTR passengers with a multimedia experience that will motivate them to shop with you.
Special Highlight
Innovate Festival
Innovate Festival - the most exciting event in town has been launched! Macau Government Tourist Office has brought the celebration mood of the Macau SAR 10th Anniversary to the Central Luxury Zone at Exit G; while HSBC has a special giant 3D rotating sign along with lighting effects to project its premium brand image in the exhibition site at MTR Central Station.
What's New
MTR Advertising Corner on MTR Club Website
MTR Advertising Corner has been launched on the MTR Club Website - the fast-paced and high-traffic online club for MTR passengers. Free exposure is offered to selected advertisers to display their ad campaign on this website.
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Outstanding Campaigns
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Lipton
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Campaign Period: Sept
Station: In-train
Format: Sticker next to Saloon Window
Lipton promoted the effectiveness of its tea through the in-train campaign with an attractive Sticker next to Saloon Window in six different die-cut designs.
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Canon PIXMA Printer
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Campaign Period: Sept - Oct
Station: Mong Kok
Format: Power Zone, Poster on Wall, Trackside 12-sheet & Platform Screen Door
As part of the new product launch campaign, Canon utilised the platform in Mong Kok Station to advertise its PIXMA printer, featuring its celebrity spokesperson, Eric Kot.
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Digital Campaigns
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Digital Panel Network
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A variety of advertisers rolled out their animated campaigns to stun audiences via the Digital Panel Network offering high creative flexibility and high visual quality.
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Digital Escalator Crown Bank
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Max Factor presented an "eye-catching" campaign to dazzle audiences and motivate their purchasing desire by showing the wonderful effects of using its mascara.
HTC utilised the animations via crystal clear panels to showcase a host of innovative features and effectively strengthened its pioneering brand.
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