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Special Highlight
MTR Advertising is the No.1 Out-of-Home Media in 2009
We are excited to announce that MTR Advertising was awarded No.1 in Marketing's Out-Of-Home Media Company of the Year 2009#! What's more - MTR Advertising was the preferred medium for targeting most consumer demographics including young males and females, parents, CIOs and IT managers.
> Be part of our success! Contact our sales team NOW at 2111 0111!
Innovate Festival Marches On!
In November, various advertisers showcased their innovative campaigns which brought the Innovate Festival to a new height! Visit the Innovate Festival website now to experience how creativity takes flight through the innovative execution - campaigns by 1O1O Next GTM, ACCA, Aviva, Chow Tai Fook, HSBC, LG Electronics HK Ltd. - Mobile, Macau Government Tourist Office, and Standard Chartered Bank are all represented.
Special Promotion
"2010 Chinese New Year" Package
Photos and mock up for reference only, creative design is subject to final confirmation
Let Chinese New Year inaugurate the year-round shopping frenzy! According to a recent survey conducted by the Hong Kong Shue Yan University's Economic and Well-being Project in Nov 2009, Hong Kong consumers intend to increase their spending at Christmas and New Year by 55% as compared to the same period last year.
As your reliable business partner, JCDecaux Transport is pleased to offer the "2010 Chinese New Year" package to help you achieve your goals for the coming year!
> Contact our sales team NOW at 2111 0111!
What's New
JCDecaux Website Enhanced with the Innovate Section!
This latest addition to our website proves that JCDecaux Transport is a team dedicated to push the boundaries and challenge the conventions of outdoor advertising.
Using the most up-to-the-minute technologies in outdoor advertising, we take a marketing objective from concept to reality for our outdoor projects in Hong Kong.
Today, advertisers need to be more inventive to encourage engagement and recall from their campaigns. Take a look at all the innovative campaigns that have taken place at MTR by checking out the Innovate section of our website.
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Outstanding Campaigns
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Nissin Foods
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Campaign Period: Oct - Nov
Station: Admiralty
Format: Pillars, Floor Vision & Lenticular Poster
To promote the new packaging, Nissin Foods turned the pillars at the platform into giant cup noodles. Together with lenticular posters, the creatively executed campaign has attracted a lot of attention.
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Toblerone
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Campaign Period: Oct - Nov
Station: In-train
Format: In-train campaign & Escalator Crown Bank
Introducing its "One by One" five-variety pack, Toblerone dominated the in-train advertising space with delicious posters, creating a zone of sweetness.
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Digital Campaigns
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Digital Escalator Crown Bank
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The Body Shop®
To unveil its new perfume product line, LOVE ETC, The Body Shop® launched a refreshing campaign with energetic animations and built an emotional connection with target audiences at ease.
Lancôme
To promote its GENIFIQUE YEUX skin care series, Lancôme rolled out an impressive campaign at the escalator leading to the Sogo department store, on-target reaching potential shoppers and tourists.
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Digital Panel
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A wide variety of advertisers presented their eye-catching campaigns with attractive animations to amaze passengers via the Digital Panel Network.
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