| |
Special Highlights
Following the encouraging pickup in 2009, JCDecaux Transport will continue to provide you the optimal outdoor advertising solution with the best quality and innovation. In 2010, we are pleased to bring you the following excitements:
- CNY Package
- Valentine's Day Package
- World Cup Package
- The Best of The Best Awards 2009 in March 2010
... and many more!
> Call our sales team at 2111 0111
Innovate Festival Review
December saw the finale of the first-ever Innovate Festival. All eight Innovative Campaigns have brought astonishing spectacles to passengers who in return showed their support for creativity by joining in the rating games. The accumulated total of over 100,000 rating points for all eight campaigns signifies a successful end for Innovate Festival and for MTR Advertising in 2009.
What's New
New Rate Cards for 2010 is out now!
New Rate Cards of the below products are available now.
Please check with our sales team for the latest version.
1) PosterAds & FeatureAds
2) Exhibition & Display Sites
3) Digital Vision
Special Promotion
"2010 Valentine's Day" Package
Photos and mock up are for reference only, creative design is subject to final confirmation
It's time to promote your products and services to your target audience as they are ready to shop for lovely gifts and plan entertaining events for February, the month of affection.
Check out our "2010 Valentine's Day" package which helps you:
- Reach your target audience at prime and strategic locations;
- Capture extra attention from passengers with digital animation and motion; and
- Maximise brand exposure through mass coverage.
"2010 Chinese New Year" Package
Photos and mock up are for reference only, creative design is subject to final confirmation
Let Chinese New Year inaugurate a year-round shopping frenzy! Check out our "2010 Chinese New Year" package which helps you:
- Greet your target audience at prime and strategic locations;
- Fortify your brand image with loyal and potential audiences; and
- Maximise brand exposure through mass coverage.
|
|
| |
|
Outstanding Campaigns
|
|
Hong Kong Disneyland
|
|
Campaign Period: Nov - Dec 2009
Station: Causeway Bay
Format: Plasma Ring Zone Domination
As part of their Christmas promotion, Hong Kong Disneyland launched a "snowy" campaign in the MTR station, bringing a festive mood to all.
|
|
|
Barclays
|
|
Campaign Period: Dec 2009 - Jan 2010
Station: Central
Format: Power Zone
To strengthen its brand image, the iShares campaign dominated the Travellator in Central station, directly targeting the business executives.
|
|
|
Wyeth
|
|
Campaign Period: Nov - Dec 2009
Stations: In-train
Format: In-train Campaign
Utilising the captive environment of the MTR train, Wyeth achieved ultimate exposure to its target audience for the Wyeth milk products. The colourful campaign was not to be missed.
|
|
|
|
Digital Campaigns
|
|
Digital Panel Network
|
 |
An array of advertisers demonstrated their animated campaigns via the Digital Panel Network equipped with high visual quality to impress audiences at high traffic stations.
|
|
|
Digital Escalator Crown Bank
|
 |
MasterCard
To stimulate the participation of its lucky draw programme, MasterCard launched an eye-catching campaign showing various wishes via the HD panels at Causeway Bay and Tsim Sha Tsui Stations.
Sony Ericsson
To unveil its latest widgets, "Aino™", "Satio™" and "Yari™", Sony Ericsson made use of the series of escalator crown panels to demonstrate its array of innovative product features to the trend setters at Causeway Bay Station.
|
|
|
|
|
