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Airport Express Advertising May/June 2009
 

What's New!

Successful Campaign Showcases of
Airport Express Advertising

Leveraging the distinguished power of Airport Express advertising, Turkish Airlines and Alibaba.com launched integrated campaigns on the Airport Express to impress elite travelers.

Turkish Airlines

Launched in April 2009
Location: Hong Kong Station and In the Trains


Riding on the concentrated coverage directed towards frequent travelers on the Airport Express, Turkish Airlines has dominated the glass panes on the exterior of Hong Kong Station and the train interiors to highlight its air network linking Hong Kong and Europe with a series of impressive visuals along the journey from the station to the inside of the carriage.

Alibaba.com

Launched in April 2009
Location: AsiaWorld-Expo Station and In the Trains


Targeting business travelers and exhibition visitors, Alibaba.com delivered its message on both in-train windows and seat backs, also fully wrapped the corridor leading to AsiaWorld-Expo to reinforce the awareness of its online service. This blanket exposure within a captive environment, during the peak season of trade exhibitions guaranteed the highly effective delivery of this point-to-point advertising campaign.

 
 
 
On-target Reach to Global Elites

Airport Express is an effective advertising platform communicating directly to international sophisticated audiences. A survey*, which interviewed over 300 respondents of local and international travelers, revealed that Airport Express passengers are global elite travelers who are highly educated, PMEB, affluent and frequent travelers. We are pleased to share some highlights here.

Highly Positive about Airport Express Advertising

The same survey also indicates that Airport Express passengers are strongly positive and receptive towards the brands and messages advertised in the Airport Express.

•    87% accepted that "brands advertised in the Airport Express are premium."
•    86% accepted that "ads in the Airport Express are informative."
•    67% accepted that "I want to own the products advertised in the Airport Express."
  *Source: Airport Express Advertising Study 2008 (Oct 2008) - Conducted by Synovate Ltd.

 

A Prestigious Stage for Your Brand – Airport Express
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