JCDecaux Transport and MTR Corporation Limited jointly announced the winners of The Best of the Best Awards 2008 MTR Advertising on 16^th March 2009 at Grand Hyatt Hotel. The Best of the Best Awards has marked its 7th anniversary this year, to recognize the outstanding achievements and creative excellence in MTR advertising. We aim to encourage the advertising industry to explore new ideas and to advance more creative executions in the future. All outstanding campaigns that appeared in the MTR* system and Airport Express system throughout the year qualified as entries for The Best of the Best Awards.

More than 300 marketers and industry professionals attended this year's ceremony.

Digital Panel Network Launch Ceremony

At the same event, JCDecaux Transport and MTR Corporation launched the new Digital Panel Network. The HD Plasma Panels in pair enable animation, image flow and motion graphic. Digital led the way in Outdoor in terms of providing increased flexibility, communicating the right message at the right time. Launch advertisers included Panasonic, L'Oréal, Package Tours (H.K.) Ltd. and UPS.

Platinum Awards

Online Voting Awards

We also introduced online voting this year, opened from February 1 - 28, 2009. The public voted for their favourite advertising campaigns in 3 categories - My Favourite Campaign, Most Innovative Campaign and My Favourite TV Commercial in MTR. The voting response was well-received, attracting over 16,000 votes.

And the Winners were...