 THE
BEST OF THE BEST AWARDS 2007 |
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| CONGRATULATIONS TO THE WINNERS
OF THE BEST OF THE BEST AWARDS 2007! |
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JCDecaux Transport and the MTR Corporation jointly
announced the winners of The Best of the Best Awards
2007 for MTR
Advertising on 13th March 2008 at the Conrad Hong Kong.
The Best of the Best Awards has been held annually since
2002 to recognize the outstanding achievements and creative
excellence in MTR advertising*. These awards aim to encourage
the advertising industry to exploit new ideas and to
produce more creative executions in future campaigns.
More
than
230 marketers and industry professionals attended this
year's Best of the Best Awards Ceremony.
A total of 17 categories and 29 awards were presented
during the ceremony. |
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| LEADING TO THE
FUTURE... |
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This year's theme is "The Power and the Vision".
Advertisers keep looking for a more eye-catching and
interactive way to reach out to consumers on the
move. To provide
more creative flexibility beyond ordinary advertising,
we envisage the future is not just about using MTR
as an advertising medium to fully maximize the
impact of
reach and frequency, but also to empower the impact
and presence of digital media.
From March 2008,
MTR Main
Products and Airport advertising will be marketed
under the name "JCDecaux Transport" and
MTR Digital advertising will be marketed under the name "JCDecaux
Digital Vision". |
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| Showcased at the ceremony were Digital Escalator Crown
Bank and Digital Poster Networks, the upcoming digital
products at MTR. |
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| The ceremony was kicked off with the
speech by Mr. Stephen Wong, Chief Executive Officer,
JCDecaux Greater China. "In the past year, through
the creativity and progressive thinking of our clients,
including media agencies as well as creative agencies,
many brilliant ideas have been realized to impress
everyone who travels on the MTR network." |
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Mr. Andrew McCusker, Operations Director
of the MTR Corporation Limited, gave a speech after
Mr. Stephen Wong.
"I am always impressed with the vibrant and dynamic
environment that is created by our advertisers. This
vibrancy is testament to the captive environment created
by the MTR network." |
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| "DRAGONAIR
FUKUOKA AND SENDAI ROUTE LAUNCH" |
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Best of the Best Creative Platinum Award - Dragonair!
All of the outstanding campaigns that appeared in the MTR
system and AEL system throughout 2007 were qualified
as entries for The Best of the Best Awards 2007. Hong
Kong Dragon Airlines won the Best Creative Platinum Award
with the campaign "Dragonair Fukuoka and Sendai
Route Launch". Universal McCann and McCann Worldgroup
Hong Kong were the media agency and creative agency of
this winning campaign. |
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| "ALL THE
WAY" |
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Best of the Best Use of Media Platinum Award - DHL!
The Best Use of Media Platinum Award went to "All
The Way" by DHL Express (HK) Limited. The media agency
and creative agency, mediaedge:cia and Ogilvy & Mather
Advertising were also acknowledged with the highest number
of finalists and awarded campaigns in the year 2007. They
were given the Certificate of Excellence in Media Innovation. |
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| SILVER AWARD CAMPAIGNS |
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Branding Campaign
"M for Madonna" - H&M
Tactical Campaign
"A Sparkling Christmas" - Hong Kong Disneyland
New Product Campaign
"Netvigator - Brand Campaign" - PCCW
Interactive Campaign
"我愛心情選曲" - Sony Ericsson
Integrated Campaign
"Voices of Consumer" - HSBC
Use of Airport Express Advertising Campaign
"Mega Media Campaign in Hong Kong Travel Retail" - Estée
Lauder
Poster of the Year
"MUJI Xmas 2007" - MUJI (Hong Kong) Company
Poster Campaign of the Year
"Mother's Day Campaign" - Luk Fook Group
Most Favourite Campaign (Passenger Voted)
"Sharper than Ever" - Motorola
Most Innovative Campaign (Passenger Voted)
"Why Be…" - Elements
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| CERTIFICATES |
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Most Engaging Passenger Campaign:
"7500 Launch" - Nokia Hong Kong Limited
Best Use of Power Zone:
"Cathay Pacific North America ‘Football' and
Australia ‘Kangaroo' Campaign - Cathay
Pacific Airways
"A Sparkling Christmas" - Hong Kong Disneyland
Excellence in Media Innovation:
Media Agency - mediaedge:cia
Creative Agency - Ogilvy & Mather Advertising
Media Planner of the Year:
Mr. Alfred Cheng - mediaedge:cia
Creative Professional of the Year:
Mr. Sylvester Song - McCann Worldgroup Hong Kong
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For inquiries, please contact:
Winnie Ser
Senior Marketing Manager
JCDecaux Transport
Tel: (852) 2200 9129
Email: winnie.ser@jcdecaux.com.hk |
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