UNLEASH
YOUR BUSINESS POTENTIAL AT MACAU
INTERNATIONAL AIRPORT
Macau International Airport (MIA) has been a
passenger hub for destinations in China, Taiwan
and Southeast Asia since its commercial operations
in November 1995. The region has gradually developed
into a good destination of entertainment and leisure
for up-market and business travelers. For this reason,
JCDecaux Macau fully utilizes this oppurtunity to
organise a number of marketing campaigns to promote
advertising at MIA.
Ceiling Banner
Lightbox on Wall
Airbridge Exterior
Advertising at MIA is an excellent opportunity
for advertisers to promote the brand and maximize
the message exposure. Various formats are available
such as lightbox, banner, exhibition, airbridge
and airport bus advertising.
EXTERIOR
BILLBOARDS NEAR THE COTAI AREA
Our 3 exterior billboards are located in prominent
positions along the main road between the Cotai
area and MIA for ease of conveying advertising messages.
The Cotai area near MIA is newly developed for travelers
with the construction of more than 10 hotels and
other developments including Lake, Nature Preserve
and Macau East Asian Games Dome.
These six lightboxes are situated at the baggage
reclaim area on the arrival level. With its double
sided nature, advertising messages can be effectively
conveyed to most of the arriving air-passengers.
This attention grabbing format creates high exposure
at close proximity.
Outstanding
Campaign
- Macau
International Airport
Bank
of China's
Olympic Campaign
Period:
Aug 2008
Location: Baggage Reclaim Area and
Departure Check-in Area
Bank of China, one
of the official Olympic Games sponsors,
launched this campaign to share its
joy in participating in this world
class event. Different formats were
used including lightboxes and banners.
Tiffany's
Exterior Billboard
Campaign
Period:
Aug 2008
Location: Main Road to Macau International
Airport
These billboards
maximized the visual impact and captured
all passengers' attention when they
passed along the airport road to and
from the Cotai area.
