Luxury Brand Advertising Landed at
Macau International Airport


Macau International Airport has always been the strategic location for luxury brand advertising. It carries an outstanding passenger profile with unique demographic and lifestyle characteristics that are highly desirable to advertisers. The passenger throughput of Macau International Airport recorded an average growth of 12.5% in 4 years til 2008.

Passenger Satisfaction Survey 2009 - More than 50% of the passengers are professionals, managers, traders, or small business proprietors - Average annual household incomes in the range of US$10,000 - $60,000 - 86% of passengers are (very) satisfied with the Duty Free Shops - The average amount spent per purchase at the Duty Free Outlets increased compared to 2008 Source: MIA Passenger Satisfaction Survey, July 2009

More and more luxury campaigns included Cartier, Chow Sang Sang, Dior, Dunhill, Hogan, Mont Blanc, Remy Martin, Tiffany, Ulysse Nardin, & Zegna using Macau International Airport as an effective medium to draw awareness.