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| Airport Express Advertising |
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| WHAT'S NEW! |
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| SIGNIFICANT GROWTH OF PASSENGER PATRONAGE |
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| With the increasing numbers of visitors into Hong Kong
and more international events held in AsiaWorld-Expo, the
Airport Express has gained a significant growth at 18%
of passenger patronage since mid-2005, enabling advertisers
to reach more tourists and elite travelers*. |
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IMPRESSIVE
TRAIN DOMINATION CAMPAIGNS LAUNCHED
ON THE AIRPORT EXPRESS |
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American Express has fully wrapped the carriage interior
of four trains to announce their new credit card among
the elite travelers who were tempted into taking action
during the 28-minute journey.
On the other hand, Sun
Hung Kai Properties has wrapped the train body and
interior to reinforce the brand awareness
of ICC, not only reached in-train corporate decision
makers but also the commuters on the adjoining highway. |
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| MARKET SCENE |
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GOOD NEWS TO HONG
KONG TOURISM!
HONG KONG VOTED AS BEST SIGHTSEEING CITY IN
ASIA PACIFIC |
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According to the Hong Kong Tourism Board, Hong Kong
has been voted Asia Pacific's Best Sightseeing City in
the inaugural Seoul Tourism Awards 2008 by Seoul Koreans.
Seoul Koreans are the fifth largest source of visitors
to Hong Kong with a double growth since 2002. In 2007,
Hong Kong welcomed more than 876,000 South Korean visitors,
almost 22% more than in 2006. |
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For inquiries, please contact:
JCDecaux Transport
Tel : (852) 2111 0111
Email: info@jcdecaux.com.hk |
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July 2008 |
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Outstanding
Campaign |
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Cathay
Pacific |
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Period: 31 May
- 11 Jul 2008
Location: Hong Kong Station
With the giant glass pane sticker
facing IFC at Central and the trackside panel
domination as well as a pair of solus panels
in Hong Kong Station, Cathay Pacific readily
created a strong visual impact to enhance brand
image and aroused the high awareness of the new
cabins of all three classes among the inbound
and outbound travelers. |
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Jet
Airways
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Period: 7
May - 30 May 2008
Location: Hong Kong Station
Jet Airways decorated the
glass panes and lift shafts as enormous, vivid
envelops and box folders to signify an out-of-the-box
perspective for airline services to India.
Using this innovative idea they announced ¡§Big¡¨
business opportunities and enabled business
travelers to receive the messages in a fascinating
approach. |
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